Sony Announces New Product for Elderly (parody)

Sony Corporation of America

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Sony designs new line of products specifically for senior citizens.

New York, NY, May 27, 2005. Sony Corporation of America (SCA) and Fisher-Price (MAT) announce a new series of consumer electronic products specifically designed for the elderly.

The new “My Last™” series of products target elderly and mildly disabled consumers. Sony feels it can build upon the success of its “My First™” series of products which were designed for children ages three through six.

David Takahashi, Director of Product Research, noted that “The visual acuity, physical coordination, and memory functions of toddlers closely match those of the elderly, thus the designs are remarkably similar.”

My Last™ products feature bright colors, large control buttons, and a reduced set of features. “We found that the bright colors helped elderly citizens identify the products. The large control buttons make the products easier to use, and the reduced feature set is less likely to befuddle older citizens,” said Mr. Takahashi. He further noted that consumers can buy these products as gifts for the elderly without “having to repeatedly remind them of how to use the product.”

New products include My Last™ Cell Phone, My Last™ Answering Machine, My Last™ DVD Player, My Last™ Alarm Clock, and My Last™ Television Remote. All products will be available through retail outlets nationwide.

ABOUT SONY CORPORATION OF AMERICA
Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony Computer Entertainment America Inc., and a 50% interest in Sony BMG Music Entertainment, one of the largest recorded music companies in the world. Sony recorded consolidated annual sales of over $72 billion for the fiscal year ended March 31, 2004, and it employs 162,000 people worldwide. Sony's consolidated sales in the U.S. for the fiscal year ended March 31, 2004 were $20.4 billion. For more information see www.sony.com

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